Putting People & Communities First
We Are California
California is the biggest and oldest cannabis market in the world. As Californians who deeply understand our state's unique cultural relationship with cannabis, we intuitively know you can't paint this state with a single cannabis "marketing" brush. California boasts generations of cannabis connoisseurship and a multitude of highly diverse 'cannabis cultures' dotted throughout the state.
In the 5+ years since our inception, Grupo Flor has created an impressive portfolio of Brands and Retail experiences to connect with this mosaic of consumers. We have unparalleled statewide influence through our 5 Brands and 4+ Retail locations.
Diversity and Opportunity
Here at Grupo Flor, we believe cannabis has unlimited potential to enhance lives and empower communities. That's why we say Grupo Flor is "Cannabis Unlimited." We achieve these goals by bringing lucrative employment opportunities to hard-working individuals, fostering economic growth in communities, and passionately educating individuals on the potential benefits of cannabis.
Grupo Flor is committed to ensuring local residents benefit the most from the economic opportunities created by the cannabis industry. We recognize that cannabis can be a meaningful tool for empowering communities that often have less access to economic opportunities, such as women and minorities.
Retail
Flor
In order for the cannabis industry to expand, stereotypes must be broken and standards must be raised. Flor combines a boutique retail design and an education-focused shopping experience for the purpose of elevating the conversation around and perception of cannabis.
East of Eden
Our goal with East of Eden is to break the negative stigmas around cannabis and show people that visiting a cannabis retail shop doesn't have to be intimidating — in fact, it can be positive and empowering!
White Fire
With urban interior design, bold branding, edgy advertising, and high-energy retail environments, White Fire makes the statement that cannabis is here — and it's here to stay.
Brands and Infrastructure
FireSale
Cannabis at its absolute lowest price.
Smoke Stacks
Clean cannabis from Monterey County.
Hoodies
Premium blunts and pre-rolls.
Paletas
When Flavor Matters.
Litlz
Small buds, big savings.
Sourcing & Procurement
We source from licensed California cultivators for our in-house brands.
Brand Production
Our in-house brands are made by licensed third-party manufacturing partners and delivered to our warehouse.
Distribution & Inventory Management
Serving a growing roster of third-party shops in addition to our own retail shops.
Building and Leading the California Industry
Grupo Flor is paving the way in the California cannabis industry with a suite of 4 retail locations, 5 consumer brands, the largest in-house distribution center in the state, and long-standing relationships with licensed California cultivators.
In 2015, a group of visionary entrepreneurs took a leap of faith on the belief that cannabis has unlimited potential to provide opportunity in personal lives and communities at large. Grupo Flor connects brands, distribution and retail with a commitment to quality every step of the way.