With a long-established cannabis culture and a dizzying mosaic of unique community personalities, California is a tough cannabis consumer market to crack. One brand does not fit all. That’s why our Brands are not driven by focus groups or statistical analysis, but actually pulled from our relationship with our Retail customers and sister retail shops across the state. Simply put, our brand strategy is informed by the communities we serve. Sure, we consult with broader state analytics – but there’s nothing like direct community relationships when creating a cannabis brand.
Our focus on people and communities is what sets our Brands apart and makes them as fresh and exciting tomorrow as they were yesterday. Serving tens of thousands of customers annually, Grupo Flor is setting the standard for California’s cannabis brands.