Retail Expansion

514 Work Street, Salinas, CA 93901
(831) 237-7420
#C10-0000224-LIC

8022 Moss Landing Rd, Moss Landing, CA 95039
(831) 350-4420
#C10-0000700-LIC

Prunedale

2329 San Miguel Canyon Road, Salinas, CA, 93907
(831) 586-0768
#C10-0000805-LIC

San Jose

111 Old Tully Rd, San Jose, CA 95111
(408) 564-4512
#C10-0000117-LIC

Union City

31000 Courthouse Drive, Union City, CA 94587
(510) 722-7768
#C10-0000824-LIC

We are cannabis unlimited

Our Approach to Retail Expansion

By the end of 2022, we anticipate that 50 additional cities in California will pass retail cannabis ordinances. 

Retail Opportunities in California

State cannabis law allowed local control, resulting in more than 80% of local governments rejecting cannabis retail in their local community in the market’s first two years. California is the largest cannabis consumer market in the U.S., but out of 482 cities in California, only 110 allow cannabis retail. This leaves the state’s cannabis market at a fraction of its long-term potential. In fact, HDL’s breakdown of the state can be seen in the county breakdown image.

By the end of 2022, we anticipate that 50 additional cities in California will pass retail cannabis ordinances. By the end of 2024, we anticipate that a majority of the 482 California cities will allow cannabis retail businesses. Legal cannabis sales in California will exceed $6B in 2022 and will likely approach $10B in 2024.

Local governments are now inviting applicants into retail zones through either a competitive application process or a joint development agreement. This leaves cannabis operators and investors with a window of opportunity to expand the retail footprint while Federal law and deeply nuanced local markets frustrate large competitors from entering.

Learn how to become a cannabis investor and fund the future of California cannabis here.

~ 247

employees and growing

250,000 visits

~ annually per site

1 Million

cannabis tax contributions, per site

90+ years

Cannabis experience

Virtual Tour of Union City FLOR

Press Releases

This California company is setting the new standard on how cannabis is sold

May 23, 2022

The industry is just beginning its ascent, and the potential for growth is outstanding. Imagine being able to go back in time and get in on the ground floor of Apple or Google.

First Cannabis Shop Opens in Major Regional Power Center

June 29, 2021

FLOR is looking to redefine the cannabis retail experience. With a space formerly occupied by a major cell phone provider, FLOR has prime location and ample parking for both in-store shopping and curbside pickup.

Cannabis: the new retail anchor

October 5, 2021

Gavin Kogan and Mike Bitar of Grupo Flor, cannabis consultant Sean Kali-Rai, AJ Schrader of Retail West, Carol Dutra-Vernaci of Union City, and William Schrader of Union Landing discuss cannabis as the new retail anchor tenant.

Cannabis retailers have reached power centers

July 7, 2021

Cannabis retailer Grupo Flor has opened a boutique in Union City, California’s Union Landing. The retailer claims it’s the first cannabis store in an open-air, regional power center.

With a new store in Union City, Grupo Flor is changing the conversation around cannabis

November 2021

Over the decades, our society has developed a pretty narrow-minded notion of cannabis culture. Many people associate the plant with slackers and black lights and counterculture. To this day, a lot of cannabis marketing reflects that limited viewpoint.

Heffernan Cannabis Roundtable

March 2022

Darren Dykstra, Kendra Clark, and David Gunter of Grupo Flor discuss cannabis insurance and landscape with Heffernan Insurance Brokers and Berkshire Hathwaway.

California marijuana market keeps growing as more cities, counties embrace MJ

August 2, 2021

In June, a marijuana shop opened in Union City in the San Francisco Bay Area. Typically, a cannabis store debut isn’t news in this state. But this one, run by Grupo Flor, a vertically integrated operator based in Salinas, is located in a prime spot: a shopping center called Union Landing that features a Walmart, a Best Buy, a Burlington Coat Factory and more.

Retail's New Anchor Tenant

Retail shopping center foot traffic is decreasing, but our retail expansion methodology is turning that around. We increased foot traffic in Union Landing Shopping Center; with our extensive hours of operation and 7-minute average transaction time, we are able to maintain a consistent flow of traffic – for our customers and our neighbors. This is shown most dramatically in a case study of our Union City location.
Overall traffic is still down from 2019 due to COVID, but after we opened traffic is closer to 2019 numbers. Our store opening and method of keeping heightened foot traffic has a lot to do with the additional ~80,000 customers at this shopping center.

  • Compared to the same months in 2018-2019, from September 2020 – March 2021, monthly traffic was down ~30%.
  • In April, May, and June 2021, numbers were down ~15%.
  • After the store opening, July and August 2021 was only down 6% from July and August pre-COVID.
  • And traffic has overall increased 10% from June’s numbers, which has historically been flat.

Cannabis is the New Retail Anchor

Site Minimum Requirements

Traffic: 30,000 ADT at Site

Population: 60,000+ (Trade Area)

Median Income: $45,000+ (Trade Area)

Lot Size: 30,000+ (Trade Area)

Building Area: Approximately 3,500 – 4,500 sq ft

Minimum Parking Required: 25 parking spaces

Preferred Sites: Dynamic, high activity areas near retail mass, freeway locations, major intersections, and commercial shopping center pads

Signage: Prominent Pylon, or monument on major arterial

Zoning: Permitting 6AM – 10PM hours of operation, 7 days a week

Deal Structure: Purchase or Lease (with option to purchase)

77+ years

experience in cannabis

0 incidents

of security across all stores

Twice as many

security cameras as required by the State

24 hour

security on site and offsite monitoring

Pays

competitive rental rates

Traditional Banking

supports us

~ 3 Million

transactions since opening

Tenant Improvement

allowance not needed

Retail West logo

is our preferred vendor

Partnership Testimonies

"Grupo's and I have shared an extremely harmonious business relationship, and I find when any situation has arisen at that location, the team at Grupo have responded quickly. [...] It has been my pleasure working with the folks at Grupo, and I could only be so lucky to have other tenants as well meaning."

Cultivation Landlord

“The addition of Grupo Flor to our Union Landing tenant roster has been an absolute godsend. Although only open for a few months, the increase in customer traffic on their side of the power center has been substantial... and is still growing. In addition, their store design... a cross between and Apple store and a Sephora... is drawing a broad spectrum of customers. From baby boomers to millennials the feedback has been nothing short of phenomenal.”

Sam Farr

U.S. Representative

"Mike and his team have been honest, forthcoming, proactive, and determined in all engagements we have worked together on. The rents and expenses have always been paid in a timely manner and all challenges have been met head-on. Grupo has been a dependable tenant and a good business partner."

Retail Landlord

"Grupo Flor is one of the most engaged local businesses in all of Salinas."

Gloria De La Rosa

Salinas City Councilmember

“As Supervisor, I also had the opportunity to work directly with Mike Bitar and Gavin Kogan of Flor when developing Monterey County’s regulatory framework for cannabis. Their insights were critical to developing one of the state’s most effective cannabis programs. I watched as the Flor team developed into one of Monterey County’s most successful cannabis enterprises. When visiting their shops, I am always impressed by the diversity of their customer base, as well as their staff, with leadership positions held by women and minorities.”

Dave Potter

Former Supervisor and Current Mayor of Carmel-by-the-Sea

"We commend Grupo Flor for creating a work environment that reflects a culture that encourages diversity and inclusion. The future of cannabis is bright and we thank companies like Grupo Flor for helping to light the way."

James Kim

Stiiizy

"I have had a lease agreement with Grupo Flor [...] since 2016. In all my experience [...] they have been nothing but professional and a model tenant [...] responsive to any and all inquiries and I am pleased to have them"

Retail Landlord

"We have been working with Grupo Flor for over three years now and we can't say enough positive things about them. The evolving cannabis industry has been difficult at times, but with Grupo Flor by our side it has made things a lot smoother."

James Waggoner

Sunderstorm

putting people & communities first

East of Eden Staff behind the register counter.

Employee Benefits

Over 1 Million Donated to Local Communities

We believe in adding value to our local communities by supporting local non-profit organizations and providing educational opportunities to our employees, customers, and residents. This also extends to supporting neighboring local businesses with our store’s regular business needs, i.e. printing services, collaborations, etc. Ultimately we are store operators, not license aggregators. When we apply for a new retail location, we immediately start exercising our licenses upon local approval – collection taxes and revenue – and set upon proving our best-in-class retail experience. This has been shown repeatedly in our speed to open. Grupo Flor does not collect cannabis licenses to sell them for our own profit, we earn cannabis licenses to bring cannabis retail to new  municipalities of California. We exclusively plan to own and operate only $10M+ GAR locations.

Weed for Warriors

The Weed For Warriors Project is a social justice lifestyle brand supporting holistic rehabilitation for veterans through community-based projects, proactive care advocacy, cannabis education and compassion. WFWP urges change for the empowerment of the people and Grupo Flor has supported their effort since 2020. We have an annual schedule with WFW to support a monthly donation to our veterans, circulating throughout our network of retail stores. 

 

Upcoming WFW Days:

(Please bring your California State ID, Veteran ID, and cannabis medical recommendation with you to receive a WFW bag.)

> June 15, 2022: White Fire @ Prunedale

> July 15, 2022: Flor @ Union City

> September 15, 2022: White Fire @ San Jose

> October 15, 2022: East of Eden @ Moss Landing

> November 15, 2022: East of Eden @ Salinas

> December 15, 2022: Flor @ Union City

W4W Oct 1, 2021 IMG_1481

1,400+ SKUs

largest selection in California

7.5 minute

~ average store transaction time

2.5 minute

~ average curbside transaction time

88 days

from local approval or open doors

100%

hire locally

Weekly

in person brand demonstrations

Wellness Educator

on site for customer consultations

Customer Service Educator

Full Time on Staff

60%

of the business is women run

90%

of managers are female

60%

of our customers are 35+ years old

15%

of our customers are 65+ years old

Neighbor Testimonials

"We have been doing business with Grupo Flor for over 5 years now. As we only have one location, our business heavily relies on our local communities. Grupo Flor has been one of our best catering clients. We look forward to maintaining our great partnership with Grupo Flor deep into the future."

Carlos Moncada

El Charrito

"Dataflow Business Systems has been conduction business a vendor for Grupo Flor since 2016. We have been very good working companies and have received prompt payments for the services that we provide them."

Oly Gomez

Dataflow Business Systems

“Grupo Flor has been an outstanding customer since they opened their doors to our community. We appreciate the fact that they have been loyal to the Cardinale Automotive Group and to many other local businesses in Monterey County."

Dino Fiacomazzi

Cardinale GMC

"Ace High Designs has been working with Grupo Flor (East of Eden) for 2.5 years. We appreciate them using their local resource for their signage, clothing, and banner needs."

Julie Freese

Ace High Designs

"On behalf of the California Rodeo Salinas Association, we want to thank you, East of Eden, for your support of our 111th Rodeo. After all the hardships of 2020 and early 2021, we were beyond thrilled to be able to bring back Big Week. It would not have been possible without your support."

Sponsorship Team

CA Rodeo Salinas

"Alvarez Builders thanks Grupo Flor for engaging us on this retail project in Union City."

Daniel Alvarez

Alvarez Builders

Email the Retail Expansion Team

We have a Retail Expansion team dedicated to finding the most strategic locations, which enables us to open with little to no TI required from landlord and therefore pay very competitive rental rates. First and foremost, we pick the location strategically — population-dense with high visibility and traffic, and a limited number of local licenses to control competition.