Grupo Flor is committed to ensuring local residents benefit the most from the economic opportunities created by the cannabis industry. We recognize that the cannabis industry can be a meaningful tool for empowering communities that often have less access to economic opportunities, such as women and minorities.
Grupo Flor has also consistently recruited employees from communities that are underrepresented within the local economy. In each retail store, Grupo Flor’s team is made up of minorities, immigrants, women, and the LGBT community. Of the sixty-five (65) employees at Grupo Flor’s flagship Salinas store, forty-five (45) employees (69%) identify as Latino, and nine (9) employees (14%) are African-American. A majority of these employees are women as well. This level of diversity is typical of Grupo Flor’s businesses.